How a Children’s Toy Company Launched a TV Juggernaut

11 minute read

Long before he started watching TV, people started giving my son stuff decorated with cute cartoon puppies dressed in distinctive outfits. There was a Dalmatian dressed as a fireman. A bulldog construction worker. A German shepherd police officer. I could not figure out why these brightly colored dogs seemed to be on roughly half the gear in our house, from shirts and hats to umbrellas and fire trucks.

What I learned was that the puppies were characters in a TV show called Paw Patrol, which is about the adventures of a 10-year-old boy named Ryder and a crew of puppies who help people. The show is a children’s-entertainment juggernaut. Paw Patrol, which airs on Nickelodeon and is ava…

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DualSense 30th Anniversary Edition Is Selling Out Fast At Major Retailers

Sony recently announced its lineup of PlayStation 30th anniversary PS5 gear, and preorders are now open at PlayStation Direct for consoles and accessories. One of the hottest items in the collection is the DualSense 30th Anniversary Edition, which is the only product you can buy at major retailers at the moment. Preorders went live on September 26 at Amazon, Best Buy Target, and Walmart, but all retailers promptly sold out. The 30th Anniversary DualSense Controller releases November 21 for $80.

The 30th Anniversary Edition PS5 Digital will be available to preorder at major retailers for $500 on October 10.

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